Category Archives: Uncategorized

The Need for National Guidelines and Testing in the Home Improvement Industry

It is time for Washington to step up and put legislation in place that will force states to better regulate the home improvement industry. Up to now Washington has left the regulation of the home improvement industry up to state … Continue reading

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Modern Management And Common Sense: 8 Challenges for 2012

SummarySo called “modern management” has been studied seriously for about 100 years. Many of our management practices are rooted in 20th Century thinking. Has common sense been forgotten? • Why Aren’t Senior Managers More Interested In Marketing?CEOs, COOs and Managing … Continue reading

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Top Influencer Marketing Strategies for the Social Business

Influencer Marketing is a modern marketing technique in which concentration is mainly placed on particular individuals rather than the entire target market. These individuals, termed influencers, are identified as people having a profound influence on the marketing activities of many … Continue reading

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